“Don't cross the streams”
― Egon Spengler
Magna opening title sequence
I was contacted in late 2017 to work on a concept for a title sequence that incorporated slick camera moves and a reactive dynamically built particle system.
The references for this one were highly 80's centric. the first particle stream reference was so close in in initial description to the Proton streams from the 80's classic "ghostbusters" that I had a impossible time not heavily referencing them in their look and feel. The second touch point was reminiscent of the classic 1983 HBO logo build, that utilized shiny floating letters suspended in the darkness.
Some early B&W styleframes (cuz black and white looks dramatic AF)
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
Obligatory Compositing Breakdown
The end result was a powerful highly energetic logo build output at a staggering 8k + So successful was the build, that it was later re-versioned to be utilized outside the led screens of the Berlin Auto show it was originally built for. later to be used for the companies opening video credits and social media presentations.
Creative Direction - Lee James Ormerod
Title design & animation - Lee James Ormerod
Particle effects - Joshua Michie
Music - Stranger things by Kyle Dixon & Michael Stein
Agency - Livewire